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How to Advocate for Change: An overview of ‘how to advocate for change’ (e.g., in policies or actions), using Canada as the example location for that advocacy.
By completing this final lesson, you should be able to:
understand the purpose of advocacy;
identify different organizations and people who can affect our plastics future;
understand different tools and tactics to gain your target groups’ attention and support; and
develop and use your own advocacy tools to help protect our shorelines and ocean.
Lesson Content
INTRODUCTION
Learning Objectives
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The Purpose of Advocacy
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Most of the time, effective advocacy takes:
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Different Organizations and People Who Can Affect Our Plastics Future
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The Powers That Be
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Zeroing in on Advocacy Opportunities in Your Region
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TABLE: Visual Listing of Decision-makers and Influencers
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Challenge Yourself
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Your Role as an Advocate: 10 Things to Know
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Gaining Interest and Keeping It
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Six Keys to Be Effective with Public Policymakers
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Know Your Message and Deliver It with Conviction
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What does this mean and what will you say?
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Tactics to Gain Decision-makers Attention and Support
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Items to Consider Before “Stunting”
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Pro-Tips
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Getting Media Mileage
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Final Thoughts
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Lesson 10 – Final Quiz
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